I provided the copy for the Fanniemae.com refresh, a project that aimed to include consumer content on the site for the first time, ensuring that Fannie Mae was fully addressing consumer needs. I worked with divisional subject-matter experts, marketing stakeholders, and leadership to develop valuable educational resources for consumers no matter where they are in their housing journey. I also collaborated with the graphic design and web teams to improve the overall user experience of the site.

As a result, the site is now a key educational resource offering simplified content and easier navigation and serves as a cornerstone for Fannie Mae's mission of supporting affordable, equitable housing.

I worked with the talent acquisition, graphic design, and web teams to revamp the Careers site to better serve visitors who are looking for information about Fannie Mae as an employer. Improvements included making the most important information more accessible to candidates (1-click away), incorporating a job listing API, as well as updating and consolidating blog content that was previously spread across multiple pages into a single, easy-to-access location.

As a result, candidates have been better able to find the information they need and application submission has increased.

I worked with the talent acquisition, design, and web teams on the Future Housing Leaders “lift and shift” project. The goal was to better support students who are interested in a career in mortgage finance and housing as well as lenders that participate in the FHL internship program.

This was accomplished by improving usability, flow, and the overall user experience, making it easier for students to locate the information they need to find opportunities and for lenders to provide those opportunities.

I worked with the Creative Services team and leadership stakeholders to develop an interactive experience that walks visitors through the Black housing journey and provides guidance and resources for every step.
I provided educational copy as well as UX insights that helped interactively illustrate the Black housing journey and increase engagement with Fannie Mae's rental, mortgage, and homeownership tools and resources.